Held every fourth year in the forests just outside Jönköping, Sweden, Elmia Wood is the world’s largest forestry fair – this year attracting a huge 54,000 visitors.
As part of a trip incorporating supplier factory visits, Forest Centre sent a small contingent to Elmia Wood 2013; Managing Director Lex McLean, wife Kathy, and Sales Manager Rey Kell. Tumut locals and long-term Forest Centre customers David, Melinda and son Max Haris (High Country Logging) joined the tour and helped boost Aussie representation at the show.
Elmia Wood is the ‘must-see’ event for the latest trends in the global forest industry, showcasing technical innovations from both the major manufacturers and small scale producers. Visitors walk through the gates and first through hundreds of exhibitor sites out in open field areas, before being lured toward the tree line and along kilometres of in-forest paths to dynamic live demonstrations of machinery in their true working context.
The forest walk area sets this show apart from all others, allowing visitors to get up close and personal with equipment in both static and live displays, take shelter from the surprisingly harsh mid summer sun, perhaps even grab an elk kebab and take up a stump or log around exhibitors’ camp fires; the latter treating guests to anything from fresh tea or coffee to a succulent serving of spit-roast pork.
Forest Centre spent time on-site with European suppliers ExTe, Baltrotors and Hultdins, taking the opportunity to meet new contacts and renew old acquaintances whilst viewing and discussing the latest products. Beyond the expo the facilities of all three European suppliers were visited, providing a valuable insight into the research, development, innovation in manufacturing and importantly the people that make these companies market leaders.
We thank everyone at ExTe, Hultdins and Baltrotors for their generous hospitality during the trip, both at work and all times in between.